Email marketing is not just about sending out emails to people and addresses that you may not even know a thing about. It is supposed to be a well-planned venture that follows laid down procedures to ensure that it brings back value for the efforts directed to it. Being the most personal form of advertising, it is supposed to use its uniqueness to bring about the most significant marketing results for your business.
No one can deny the role email marketing plays in promoting companies online. While marketing via email is a powerful tool, the best use of the medium isn’t always apparent to the beginner. Below are successful email marketing tips which if followed can significantly enhance your email campaign.
Have a List of Targeted Mail Recipients
You can build your mailing list with your friends, family and loyal customers. From there, you can go for their friends and partners until you have a bigger mailing list. However, remember that you will have to seek for their permission before including them in your mailing list.
Address recipients by their name
Where possible always address recipients by their name – even if they are just one subscriber among thousands. It stops them feeling like a number, and they are more like to read the message if it looks as though it was intended for them. Usually, the first name is enough, but for some campaigns, you may find that using the recipients last name will be more appropriate. Simple changes in the registration process can make this an automatic process.
Avoid email marketing during the holidays.
During the holiday season, people tend to be away from their computers and therefore check their emails less, or are more likely to be actively seeking out deals rather than passively receiving offers. If you and dozens of other companies email during the holiday, it is entirely possible that when the recipient returns they will only check the essential emails, deleting everything else that has piled up during the time they have been away.
Make full use of the subject bar and the preview pane of your email.
The subject has a particularly crucial role. If it doesn’t catch the recipients eye or worse if it looks like spam your email will almost certainly be deleted. Be sure to use the preview pane to advertise your ‘best buy’ or the unique selling point of your campaign. Leave unnecessary information such as disclaimers and unsubscription instructions to the bottom of the page, out of the typical preview panel.
Ensure your email marketing campaign reflects your corporate design as without it customers may have difficulty making the connection between the emails and your company. If the email marketing does not reflect the corporate model of your company not only can it hurt the success of the campaign itself but it can also negatively affect the image of the company as a whole.
These basic tips may not guarantee that your email marketing campaign will be an unmitigated success, yet they will ensure that it won’t be an easily avoidable failure. Follow them, and over time, you’ll find other steps that work well for you and your campaign.